An increasing proportion of advertising budgets is being assigned to social media presentations and other online activities. This development translates into less money for traditional forms of advertising - and therefore less work for agencies.<br /><br />Some PR companies are now turning to product development themselves. The Hamburg-based Kolle Rebbe agency, for example, makes its own brand of soap. Made in Germany looks at advertisers who are finding alternative sources of income.<br /><br />A Report by Tabea Mergenthaler.
